The word Mawo is a homonym of the Polish MALO meaning little, few, not much and it epitomises the brand's commitment to minimalism in every sense: timeless designs, small runs, reduced use of natural resources.
Mawo is dedicated to perfecting one single product: the shirt. Why? Because with its timeless, gender-neutral, trend defying appeal this wardrobe essential can elevate any outfit, season after season. Combining the most sustainable fabrics and practices with the finest tailoring and craftsmanship, Mawo reinvents this enduring wardrobe gem to reflect the hopes and longings of a sophisticated, responsible and caring new generation.
On February 14,1990 astronomer Carl Sagan asked NASA's Voyager 1 to spin its camera around and take a photo of the Earth. Shot from around 6 billion km away, our planet's first selfie shown a pixel-small Earth suspended against a limitless universe. Its sheer size caused Sagan to name it a "pale blue dot", his reflections on our position in the Cosmos to make history:
At MAWO we resonate deeply with Sagan's ideas: we believe in caring - for Earth's resources and for all the people touched by our business, in fostering a sense of collective responsibility for the pale blue dot, in being part of the solution.
Mawo is the brainchild of MZ and SZ, a para-medic turned accomplished model and a lawyer passionate about community-making and aesthetics. Their ecological upbringing combined with a discerning understanding of the fashion industry led them to embark on the journey of establishing a clothing brand that is progressive and sophisticated yet sustainable to the core.